To those who have been paying attention they will notice that number of searches on the internet for African inspired fashion has risen up which signal the fact that this line of fashion is quite entering the scene. In your everyday life, you may have noticed that the influence of African fashion has spread its reach. Hence, there are a lot of stores that have been exclusive on making clothes that are inspired from African traditional clothing like the Chiefs-wear. Read more now to find out why this piece of fashion has experienced this kind of exposure.
African fashion has a lot to thank social media for because this is where its stardom has begun. Social media is very essential in thrusting the African fashion sense into the forefront since it can easily be shared into thousands of people with just one click of the mouse. Even though it may not be everybody’s interest, some images can still be seen by the various posts made by their friends and acquaintances.
The second main source of exposure is the celebrities. Some celebrities are wearing Dashikis and African print clothing to their various TV show guestings, mall guestings, and concerts. Bceause celebrities are usually patronized by the ordinary folks, then African clothing has suddenly made its big boom in everyday clothing.
Thirdly, there has been an increase in political consciousness particularly in issues regarding the black people so naturally interest in their culture followed suit. Fashion and style of clothing is a big part of that interest in culture.
African fashion is worn more often by the people by the minute which leads to more recognition and appreciation. The more people are seen wearing these types of clothes, the more extensive African fashion’s reach is. In addition, word-of-mouth has become a great tool in this trend too.
The rise of African cinema or Nollywood is also prevalent which means African fashion is also getting exposure in the movies and TV shows. A lot of short movie clips being produced in YouTube highlighting African cinema or Nollywood has brought much exposure to the way African people dress.
Western fashion is a key player in changing the game of fashion trends and as such the incorporation of African clothing in some fashion runway projects have catapulted its rise to stardom. you can greatly observe how African designs are being donned by the models in their catwalk on the runway.
African art was also becoming more and more popular in the society and as such African fashion went after. Most art branches are interconnected with one another and in this case visual art and fashion is very much like siblings in which one cannot be known without knowing the other.
With all of elements combined, it is not a surprise that African fashion is such a scene-stealer in the fashion world today.